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GLENPOOL, OK – Over 100 customers lined up early in freezing temperatures and occasional sleet for the official opening of the new Simple Simon’s Pizza® flagship store this past week in Glenpool, OK.
And once they got inside, all were treated to “Free Pizza For A Year” as part of the opening festivities for the brand’s new “South County” store.
In response to a targeted week-long promotional campaign utilizing local radio, television, and social media, fans of the venerable 30-year-old Simple Simon’s Pizza concept began arriving as early as 4:00am, in anticipation of the 11:00am official open. By 9:30am, over 20 hardy souls were lined up outside in the cold, and by the time the doors opened at 10:55am, the line was wrapped halfway around the building and into the parking lot.
“What a great turnout for our opening day!” said J&H Foods President and co-owner B.J. Dumond. “We have a lot of loyal customers to thank for making this day a big success. We’re very excited to have this new store open to such a great start.”
As part of the promotion, the first 100 customers were presented with special oversized gift cards, good for one large, single-topping pizza per week for the 2014 calendar year.
“We wanted a promotion that would hopefully stand out, since this time of year there’s so much additional retail marketing taking up the space,” said Simple Simon’s Director of Marketing Rhett Brooks. “We knew we had a good buzz about the promotion when we got a couple of calls asking if it was OK to camp-out at the store the night before the opening. But, with the weather situation, we were still uncertain about what kind of actual response we might get on opening day. As it turns out, we couldn’t be happier with how the promotion went.”
The new Simple Simons Pizza® store features an updated floor plan and architecture, with interior seating for 84 patrons, plus outdoor patio dining surrounding a large brick fire pit. The 3000-square-foot facility utilizes a state-of-the-art design focused on family comfort, and includes a large buffet area, multi-head self-service drink station along with fresh tea and lemonade, and nine flat-screen high-definition TV’s with menu offerings, current specials, and live cable programming positioned throughout the dining area.
Interior design highlights include a large natural-stone fireplace, a towering picture window in the shape of the iconic “hat” within the Simple Simon’s logo, a “circa 1983” illustration (by Sapulpa, OK artist Mark Combs) of one of the first Simple Simon’s stores in Prattville, OK, and stunning translucent resin panels bordering the dining area, embedded with strips of red silk hand-woven by native artisans in Nepal.
The South County Simple Simon’s store is the second corporate-owned location for J&H Foods in the Glenpool area. CheeZies Pizza®, a fast-serve version of the Simple Simon’s Pizza® model, is located on 141st Street in Glenpool. Both stores will be utilized as management training facilities for new franchisees within the J&H system, as well as test kitchens for new products and menu offerings.
The Simple Simon’s store is also the first element of a two-phase project in the Southwest Crossroad retail development for J&H Foods, parent company of Simple Simon’s Pizza® and CheeZies Pizza® concepts. The company is also relocating its corporate headquarters to a new 6,000 square-foot office building nearby, with construction scheduled to begin early in 2014.